An accounting firm's website, rebuilt in Arabic and off WordPress.
Ramy Refaat Wakem's office in Cairo handles accounting, tax, audit, payroll and company formation for Egyptian businesses. It has been an independent firm since 2006, building on its founder's experience since 2000. We designed and built its new website, moved it off an old WordPress install, and connected its contact and careers forms to the tools the office already uses.
A firm with 25 years of work and a website that didn't show it.
Clients find accountants through Google and WhatsApp. The office needed a site that explains exactly what it does, in the language its clients speak, and turns a visit into a conversation.
Dead links from the old site
Google still listed pages from the previous WordPress site that no longer existed, so people searching for the firm could land on errors.
Services buried in general text
Company formation, e-invoicing, tax returns, tax inspection and appeals, audit, bookkeeping and payroll are different needs. Visitors had to find theirs quickly.
Enquiries arrive on WhatsApp
The office answers clients on WhatsApp, not by email. A contact form that sends emails would just add a step.
CVs without a server
The firm hires regularly and wanted applications organised, without a plugin storing CVs on the web server.
A complete firm website, in Arabic first.
Eleven pages
Home, about, services, methodology, clients, media centre, careers, FAQ, contact, a thank-you page and a 404. Services lists nine lines in detail, from company formation to payroll, and Clients shows work across eight sectors, from healthcare and tourism to e-commerce.
Articles people search for
Six long-form articles so far: company formation in 2026, joining the e-invoice system, one-person vs limited-liability companies, tax inspection, tax amendments and Article 14 of the 2025 labour law. They're listed from a single data file, so adding one is a page and a line.
A form that opens WhatsApp
The contact form writes the visitor's name, phone, the service they need and their message into a WhatsApp chat with the office, ready to send.
Applications filed automatically
A Google Apps Script receives each application, saves the CV to the firm's Google Drive, adds a row to a Google Sheet and emails the office.
Plain HTML, on purpose.
What it's made of
- Hand-written HTML, CSS and JavaScript, no framework and no CMS
- Arabic-first, right-to-left layout with El Messiri and Tajawal
- WebP-only images, a full sitemap, and structured data for the firm, its FAQ and its media
- Articles listed from one data file and built on a shared template
What it connects to
- WhatsApp deep links for enquiries
- Google Apps Script, Drive and Sheets for careers
- Deployed from Git to the firm's cPanel hosting
- Server rules that answer old WordPress paths with 410 Gone
Why it was built this way.
Nothing to patch
A static site has no plugins, database or admin login to keep updated or to be hacked through, which suits a firm that handles clients' financial information.
Old links cleaned up
The old WordPress site left hundreds of dead links in Google. We marked them as permanently removed, so searches for the firm lead to the new pages instead of error pages.
Meet clients where they are
Sending enquiries to WhatsApp and CVs to Google Drive uses tools the office already works in, so nothing new has to be learned or checked.
Designed to evoke trust, precision, and wealth.
A refined, modern corporate palette combining Dark Charcoal for grounded authority, Brand Orange for vibrant prosperity, and Creamy Neutral for approachability, paired with typography that respects the geometric rhythm of the Arabic script.
An immersive hero experience.
A site the office can grow with.
Found on Google, the right way
Search results point to the new pages, each with its own title and description, instead of broken links from the old site.
Enquiries straight to WhatsApp
A visitor goes from reading a service to a ready-to-send WhatsApp message in one step.
Applications organised
Every CV lands in Drive with a row in the hiring sheet and an email to the office.
Articles that bring people in
Six guides on the questions Egyptian businesses search for, and a simple way to add more.
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