A premium headless storefront for a Saudi DTC label.
KryticalStyle approached us to build a digital flagship that could stand alongside Fear of God Essentials and Represent — engineered for performance, designed for prestige, and fully compliant with KSA's regulatory landscape.
Premium e-commerce in KSA is more than a translation job.
Selling at this tier in the Saudi market requires deep regulatory fluency, true Arabic-first design, and a payment ecosystem that off-the-shelf platforms simply can't reach.
ZATCA Phase 2 + PDPL
Mandatory e-invoicing, VAT structures, and the new Personal Data Protection Law — all enforced on every transaction.
Arabic as a primary experience
Perfect RTL rendering, Saudi National Address validation, and typography that respects both scripts equally.
A complex local ecosystem
Mada, STC Pay, Apple Pay through Moyasar — plus Tabby and Tamara for BNPL with installment previews.
Premium visuals at <2.5s LCP
3D WebGL hero, GSAP scroll choreography, all without breaking strict mobile performance budgets on 4G.
A next-generation headless architecture.
We decoupled the presentation layer from the commerce engine — giving KryticalStyle the design freedom of a bespoke storefront and the operational reliability of a battle-tested commerce backend.
Immersive & Lightning-Fast
- Next.js 15 (App Router) · React 19 · TypeScript
- Tailwind CSS v4, GSAP ScrollTrigger, Framer Motion
- React Three Fiber for a bespoke 3D monogram, with graceful 60fps degradation
- next-intl with logical CSS properties for true bidirectional UI
Robust, Scalable & Compliant
- Medusa.js v2 · Node · TypeScript · PostgreSQL · Redis
- Meilisearch with custom Arabic tokenizers and stop-words
- Cloudflare R2 object storage, optimized for Middle East delivery
- Resend + React Email for transactional flows
Mastering KSA localization & compliance.
This is where most off-the-shelf platforms quietly fail. We built the integrations that the Saudi market actually requires — from scratch.
ZATCA Phase 2 E-Invoicing
Automated UBL 2.1 XML invoice pipeline with Base64-encoded TLV QR codes, integrated with approved providers (Wafeq / ClearTax) for cryptographic stamping and ZATCA portal clearance.
Localized Payments & BNPL
Custom Medusa providers for Moyasar (Mada, Apple Pay, STC Pay) and deep Tabby + Tamara integrations, including dynamic installment previews on PDPs and intelligent pre-scoring.
PDPL Privacy Compliance
Default-deny cookie consent, transparent cross-border transfer disclosures, and a 30-day automated PII deletion flow that anonymizes financial records for tax retention.
Designed to feel expensive — without ever being loud.
A restrained palette, a high-contrast type pairing, and Arabic typography that genuinely matches the geometric rhythm of the Latin set.
A custom admin panel built for the team that runs the brand.
Off-the-shelf dashboards weren't going to cut it. We designed and built a bespoke admin experience — visual, fast, and tuned to KryticalStyle's actual operating rhythm.
Smart Insights
Live revenue, conversion, AOV, and SKU velocity surfaced in a single overview — with drilldowns that don't require an analyst.
Visual Analytics
Custom charts, cohort views, and inventory health graphs — built for the way KryticalStyle drops products and reads its market.
Effortless Operations
Easy-to-use product, order, and content management — the team ships campaigns and edits the storefront without engineering tickets.
Designed to feel expensive.
A flagship that positions KryticalStyle as a tier-one brand.
Lighthouse 90+ on Mobile
LCP consistently under 2.5s on throttled 4G — without compromising on the 3D hero or scroll choreography.
Hype-drop ready
The decoupled architecture absorbs traffic spikes without backend bottlenecks, and scales product lines independently.
Zero compliance overhead
ZATCA stamping and unified fulfillment routing (SMSA Express / Aramex) run on autopilot — the team focuses on product, not paperwork.
Premium tier positioning
A storefront that genuinely competes with international references — built and operated entirely from the region.
Have a project that can't use a template?
If you're shipping into the Kingdom of Saudi Arabia and you need engineering that respects your market — let's talk.